The Inertia of Prestige: Why Traditional Law Firm Culture is at a Breaking Point
I was sitting across from a partner at a prestigious AmLaw 100 firm last month when he said...
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Guy Alvarez
Breaking Through the Privacy and Ethics Wall: How Law Firms Can Navigate AI Adoption's Biggest Barriers
When Amy Shepherd and I began surveying marketing and business development professionals at law...
The New Associate Dilemma: Why Banning AI May Backfire on Law Firm Leadership
I was having coffee with a managing partner of a small tax and securities law firm last month when...
From Strategy to Execution: Why Your Law Firm's AI Council Needs Marketing Leadership
Last week, I connected with the Head of AI Innovation at an AmLaw 50 firm over Zoom. As his video...
Chief AI Officer for Your Law Firm: Necessity or Luxury?
I was sitting across from the managing partner of a mid-sized litigation firm last month when he...
The Rise of AI-Native Law Firms: How Small Teams Will Outcompete Legal Giants
Law school taught us to think like lawyers; AI is teaching lawyers to think like entrepreneurs. In...
Who Will Attend LMA 2030? The Strategic Evolution Legal Marketers Must Embrace to Remain Relevant
What an incredible week it was at the LMA Annual Conference in Washington, D.C.! There's something...
The Expert Advantage: Why AI Amplifies Legal Expertise Rather Than Replacing It
They say you can't teach an old lawyer new tricks, but in the age of AI, it turns out the old dogs...
Stop Asking AI to Be Perfect: A Lawyer's Guide to Meaningful Implementation
The same partner who once refused to use email because "it would never replace the fax machine" is...
Stop Creating Content No One Reads: How AI Can End Your Legal Marketing Nightmare
Remember that fancy restaurant where the chef cooks elaborate dishes that nobody orders? Your law...
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